Technology for Development
Marketing Management, B.A.
Diploma in Marketing Management
Has Also Lived/Worked:
India, Kenya and Tanzania
Catherine's placement: InnAccel (http://innaccel.com) is India’s first MedTech innovation platform, developing novel products for critical unmet healthcare needs in India and global emerging markets. InnAccel is creating the world’s first portfolio of medical products designed, engineered, and PRICED, for emerging markets- to transform healthcare, sustainably and profitably, in India and the world.
Catherine's scope of work: Catherine will first develop an understanding of the market for Innaccel's medical products, through interactions with doctors, hospitals, and other stakeholders. She will work towards getting a first hand experience and learn about what it takes to commercialize medical devices in India. The work would include time to be spent both in the office and in the field. Work in the office would include strategizing and executing commercial and marketing ideas to bridge the gap between the medical device and end user. Work in the field would include participation in conferences and workshops, with the objective of mapping the ecosystem and potential opportunities for new technologies.
Catherine's Portfolio Project: How are the urban poor navigating the new Rs. 2000?